I help brands develop promotional strategies, using proven expertise to drive awareness and growth.
Brand Experience
PR & marketing leader with 14 years of experience working with global brands across apparel, lifestyle, hospitality, and pharmaceuticals.
I have led the development and implementation of public relations and influencer marketing strategies in-house for large retail organizations like Aritzia, Knix, and Kit & Ace. I have also worked on a consultancy basis with brands like Reformation, Herschel Supply Co., UNIQLO, and SAXX Underwear.
My expertise includes:
· Public relations strategy
· Influencer marketing
· Brand partnership strategy
· Event planning & experiential marketing
· Branding & copywriting
· Crisis communications
Aritzia
Super Puff Campaign
Aritzia
Meghan Markle Partnership
Aritzia
Kardashian Christmas
Reformation
Vancouver Store Opening
Knix
Influencer Strategy
Aritzia
Micro-influencer Strategy
Knix
Swimwear Campaign
Kit & Ace
The Copper Studio
Filament Health
Media Relations & Executive PR
Kit & Ace
Store Opening Strategy
"Anna is someone you want on your team. She has a pulse on the fashion and retail industry and understands how to put a brand at the centre of it. She’s a strategic thinker who prioritizes driving the business with an understanding on growth and scalability. She is performance driven with a focus on results and is a strong reputation within the industry."
Stephanie Santiago, VP Marketing, Aritzia