Kardashian-Jenner Christmas Gift Packaging

While leading public relations for Aritzia, I spearheaded a holiday gifting initiative for Kris Jenner, developing personalized oversized Aritzia eCommerce bags to house her family’s Christmas gifts. I worked cross-functionally with Aritzia’s graphic design, print production, and product teams to create custom gift bags featuring curated imagery of each Kardashian-Jenner family member, which were hand-delivered to Kris’s office in Los Angeles. 

In collaboration with Kris’s team, we selected personal photos of each family member for each bag. I also partnered with the Aritzia product team to curate a selection of pieces for the women in the family, showcasing specific styles from each in-house brand - Wilfred, Babaton, and Tna.

The project was designed to deepen Aritzia’s relationship with Kardashian-Jenners in a creative way. Aritzia had previously partnered with Kendall Jenner on sponsored content, and this initiative provided an opportunity to authentically strengthen that broader relationship.

The results were impressive: Kris Jenner shared a carousel post on Instagram featuring her family members on Christmas morning with their customized bags, generating major organic exposure for Aritzia. The post had significant engagement and was covered in outlets including People, Yahoo!, and The Daily Mail, delivering valuable earned media and reinforcing the brand’s alignment with the Kardashian-Jenners.