Aritzia x Meghan Markle

While leading public relations for Aritzia, I was responsible for managing the brand’s relationship with Meghan Markle.

Engaging with a member of the British Royal Family required a heightened level of discretion, sensitivity, and strategy. I worked closely with Meghan’s team to curate lookbooks featuring Aritzia pieces suited to her public appearances, carefully considering protocol, formality, and public context.

I liaised directly with Kensington Palace to coordinate the selection and delivery of Aritzia pieces, including personally travelling to London to hand-deliver an urgent item.

The results were exceptional. Every time Meghan wore Aritzia, the featured product sold out almost instantly. Her appearances generated global media coverage from every major fashion outlet, representing the most valuable organic partnership in Aritzia’s history.