I was hired by Knix in 2021 to lead influencer marketing and develop the brand’s first strategic influencer program.

Prior to my arrival, the brand lacked a cohesive, long-term strategy for working with influencers. Partnerships were largely done on an ad hoc and reactive basis.

I built a framework for consistent, values-aligned partnerships designed to support product launches and key brand moments throughout the year. This included a focus on both Instagram and TikTok content that resonated with Knix’s inclusive brand identity and elevated brand overall awareness.

I curated a roster of talent that reflected Knix’s commitment to representation while also driving reach and engagement. I secured and negotiated multi-faceted partnerships with high-profile influencers such as Valeria Lipovetsky (@valerialipovetsky) and Stephanie Shepherd (@steph_shep), and successfully restructured Knix’s long-term collaboration with Sarah Landry (@thebirdspapaya). I also led the development of a partnership strategy for Ashley Graham (@ashleygraham), Knix’s most prominent celebrity ambassador.

The launch of Knix’s first strategic influencer program led to a consistent stream of brand-aligned content across both Knix’s and its partners’ channels, significantly boosting visibility and engagement. By securing long-term partnerships with high-impact talent, the program increased brand awareness, strengthened product launch performance, and established a foundation for ongoing influencer relationships. Each of these partnerships remain active today, reflecting my ability to identify enduring collaborations.