For Knix’s 2021 swimwear launch, I led the planning and execution of an influencer photoshoot in Los Angeles.

I managed all aspects of talent selection, casting, and negotiations, ensuring the influencers aligned with Knix’s commitment to inclusivity. The lineup included a range of creators, from micro-influencers to Bachelor alum Becca Tilley.

Given ongoing COVID-19 protocols, logistics required careful coordination. I travelled to LA to oversee production, ensuring each influencer was captured on schedule in the appropriate looks by our campaign photographer. I also captured real-time video and photo content for our Toronto-based social media team to post live throughout the day.

Additionally, I facilitated a livestream shopping event from set, featuring Becca Tilley, Knix CEO Joanna Griffiths, and influencer Sarah Landry (@thebirdspapaya).

To broaden the campaign’s reach, I coordinated product seeding of the swim collection to Knix’s ambassador network across North America, generating community-driven user-generated content (UGC) and amplifying the launch beyond the photoshoot.

The campaign successfully launched Knix’s largest swimwear collection to date, driving awareness and engagement through a multi-faceted influencer strategy. Inclusive casting helped position Knix as a leader in body-positivity. The influencer content, the livestream shopping component, and seeding initiative extended reach, boosted community engagement, and contributed to strong sales performance.