I led the development and execution of a public relations strategy for the November 2025 launch of lululemon’s newest flagship store in SoHo, New York City.

I facilitated exclusive preview access for leading business media including Financial Times, Fortune, CNBC.com, and WWD, as well as a media and influencer event attended by key outlets like Harper’s BAZAAR, Glamour, People, Good Morning America, and Women’s Health.