I was responsible for the planning and execution of a campaign promoting Aritzia’s most highly invested product, the Super Puff coat through celebrity influencer partnerships and across Aritzia’s owned channels:

·       Identified and secured brand-aligned, high-reach influencers, ensuring strong ROI despite premium partnership costs.

·       Aligned cross-functional stakeholders (Marketing, Product, Ecommerce, Executive) on influencer selection and content strategy.

·       Managed a $3M+ CAD campaign budget and all influencer relationships, ensuring timely delivery of assets for use across Social Media, Email, Ecommerce, and Retail.

·       Partnered with the Product team to align influencer styling with seasonal drops and inventory strategy.

·       Maintained creative quality by ensuring content adhered to brand and campaign guidelines.

Sales Results:

·       Influencer posts drove 17–66% sales lifts in both featured styles and the broader Super Puff category.

·       All featured styles sold out within 3 weeks; men’s and neon styles sold out in 1 week.

·       Campaign success led to a 32% increase in Super Puff investment for 2020.

Creative & Cultural Wins:

·       Commissioned a custom Super Puff for Hailey Bieber’s dog, Oscar, which sparked creation of the “Ruff Puff” dog coat. It sold out in 2 weeks and Aritzia added it to the Super Puff collection the next year.

·       Strategically timed Hailey Bieber’s second post to follow her wedding, amplifying campaign reach.

·       Partnered with real life couple Charles Melton and Camila Mendes as a duo to promote Aritzia’s first men’s product, the Mr. Super Puff.

·       Advocated for emerging talent Hunter Schafer, who became the campaign’s top-performing influencer with 50%+ engagement and standout customer response.

Media Results:

·       Secured 323 press placements, including The Wall Street Journal, The New York Times, Forbes, Vogue, and Harper’s Bazaar.

·       Total global readership: 1.628 billion | Estimated ad value: $5.8M