I help brands develop promotional strategies, using proven expertise to drive awareness and growth.
PR & marketing leader with 14 years of experience working with global brands across apparel, lifestyle, hospitality, and pharmaceuticals.
I have led the development and implementation of public relations and influencer marketing strategies in-house at large retail organizations like Aritzia, Knix, and Kit & Ace, and on a consultancy basis for brands like Reformation, Herschel Supply Co., UNIQLO, and SAXX Underwear.
Aritzia Super Puff Campaign
Reformation Vancouver
Aritzia x Meghan Markle
Knix Influencer Strategy
Aritzia x Kardashian Christmas
Kit & Ace The Copper Studio
Kit & Ace Store Opening Strategy
Aritzia Micro-Influencer Strategy
Knix Swim Campaign
Aritzia Bloor Street Flagship
Filament Health Marketing & Communications
Expertise
✦ Public Relations & Communications
✦ Influencer Marketing & Celebrity Partnerships
✦ Brand Partnerships
✦ Events & Experiential Marketing
✦ Copywriting & Editing
"Anna is someone you want on your team. She has a pulse on the fashion and retail industry and understands how to put a brand at the centre of it. She’s a strategic thinker who prioritizes driving the business with an understanding on growth and scalability. She is performance driven with a focus on results and is a strong reputation within the industry."
Stephanie Santiago, VP Marketing, Aritzia
"Anna is a fantastic partner! She is deeply familiar with the retail landscape and community. Her approach is creative and intentional and she brings fresh ideas rooted in real market insight to life".”
Alexa Ristich, Retail Marketing, Reformation